REASON WHY YOUR BRAND SHOULD PARTNER WITH INFLUENCERS

 Influencer marketing is a tried-and-tested strategy that drives conversions for both small and big brands. Why? Let me tell you. Do you remember selecting a movie based on the review you were told by a friend or possibly you read on a trustable blogger’s website? Or keeping a destination in your list just because your friend went there and appreciated? Influencer marketing works the same way. Let me explain.

Traditional advertising is failing, big time. Research shows that only 33% of consumers trust conventional ads, while 90% of them trust peer recommendations. It is because we have become a generation of selectivity. Today a customer prefers to go for a product they can try and test more than a branded one. And here’s your gem:

FOLLOWERS PERCEIVE INFLUENCERS AS THEIR PEERS

Even if they don’t fall into the same age bracket, they believe they share interests and opinions with their favorite social media name.

This means they’ll trust the influencer’s judgment about a product or service. Influencer marketing can give your brand visibility a huge boost.

That’s why many big companies, such as Missguided, are turning to influencer marketing.

Users are assured that your product is good and fits their lifestyle to a tee.

Statistics show that users don’t mind seeing sponsored posts on an influencer’s social media. Even if it’s marked with #ad, the post doesn’t lose credibility.

HOW EFFECTIVE ARE INFLUENCERS IN CONVERTING THEIR USERS INTO YOUR CUSTOMERS? CAN THIS ENGAGEMENT ON SOCIAL MEDIA BENEFIT YOUR BUSINESS?

Here is your answer-

Let’s start with the experience the brands that collaborated with influencers in the past had.

About 80% of marketers agreed that they find influencer marketing effective.

53% of them strongly agree that this type of marketing is better than any other marketing channel.

The scale is definitely tipped in the favor of social media stars.

Even if you settle on a micro-influencer, you’re likely to be more than pleased with the conversions.

Here’s one such example of a micro-influencer with only 11.6k followers. Nevertheless, Neoreach pronounced them one of the top 10 micro-influencers on Instagram.

Users tend to engage more with influencers who don’t have a lot of following, while macro-influencers help you maximize your brand’s reach.

But let’s scratch that itch at the back of your head…

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Cost effective – show me the numbers

On average, businesses see a return of 6.50$ for each 1$ they invested in influencer marketing. That’s 5.50$ of clean profit!

Are you hooked yet?

Well, before you take that leap of faith and decide to hire an influencer, consider which platform would be most suitable for promoting your product.

It seems that blogs are an incredibly important source of information for many people, making them the perfect platform to advertise your brand.

Blogs are followed by Facebook and, together, they are still dominating other media outlets such as Instagram and YouTube.

If you want to share the positive experience most marketers had, take your product or service into consideration.

Continue reading Reason Why Your Brand Should Partner With Influencers